Final week, Jeff Bezos landed in India, paid tribute to Mahatma Gandhi on the Raj Ghat memorial in New Delhi, and flew kites with locals. These had been among the many solely uncontroversial moments of his go to to a rustic the place he wasn’t actually welcomed with open arms this time. What went unsuitable?

Hours earlier than one of many world’s richest males arrived in India, the Competitors Fee of India (CCI), opened an investigation into anti-competitive practices of Amazon and its Walmart-owned rival Flipkart. The New York Times summed it up fairly properly with a fantastic headline: “Welcome to India, Mr. Bezos. Right here’s an Antitrust Grievance.”

On Wednesday, after a heavily PR-regulated fireside chat with Amazon’s India head, Amit Agarwal, Bezos introduced that the corporate would make investments $1 billion in digitizing small startups. Plus, it aimed to export items value $10 billion below the nation’s ‘Make in India’ program.

Just a few kilometers away from the venuethe Confederation of All India Merchants (CAIT), a union of small merchants, held protests towards predatory pricing and preferential therapy of sure sellers by Amazon and different ecommerce corporations. Protestors shouted slogan urging Bezos to ‘return’ and demanding that Amazon put an finish to its malpractice.

[Read: Jeff Bezos says Amazon will invest $1 billion in small businesses in India]

Sumit Aggarwal, nationwide secretary of CAIT, informed TNW on the protests that Amazon’s enterprise practices have affected quite a lot of small sellers:

In previous six months, greater than 50,000 small retailers have shut store throughout India. We’re joyful to work with eCommerce corporations with truthful insurance policies. However, we will’t enable corporations like Amazon and Flipkart to violate FDI guidelines and create a unfavorable impact for over 70 million small enterprise house owners with their heavy low cost and predatory pricing schemes.


The following day, Bezos additionally promised that Amazon will create 1,000,000 jobs in India by 2025. Nevertheless, Indian ministers weren’t impressed. First, the Union Commerce Minister, Piyush Goyal, said Bezos shouldn’t be doing the nation any favors:

They could have put in a billion {dollars} but when they make a lack of a billion {dollars} yearly, then they jolly effectively should finance that billion {dollars}. So, it’s not as if they’re doing a fantastic favor to India after they make investments a billion {dollars}.

In line with a report by Economic Times, Goyal’s assertion drew unfavorable reactions from high multi-national corporations with one government saying “It should solely drive international investments away.” Later, the minister backtracked and stated his assertion was taken out of context and he welcomes Amazon’s funding in India.

Then again, the ruling Bhartiya Janta Social gathering’s (BJP) international coverage in-charge, Vijay Chauthaiwale, took a swipe at Bezos-owned Washington Put up, and stated the publication’s protection is very biased:

I’m not opposing Amazon as an organization, in truth I’m an everyday buyer… Jeff Bezos ought to go residence inform Washington Put up what’s his impression about India.

The Washington Put up has repeatedly criticized the Indian authorities’s current choices, from scrapping article 370 to strip the state of Jammu & Kashmir of its autonomy, to its controversial Citizenship Amendment Act (CAA) which discriminates towards Muslims in fast-tracking citizenship for refugees of neighboring nations. WaPo’s Eli Lopez replied to Chauthaiwale saying Bezos doesn’t have editorial management over the publication. 

It’s additionally value noting that earlier than Bezos arrived in India, stories steered he would additionally meet Prime Minister Narendra Modi. Nevertheless, throughout his go to, it was revealed the federal government had communicated to the corporate that Modi was not available for the assembly.

Together with beforehand promised $5 billion funding again in 2014, Bezos has now pledged to pour $6 billion in Amazon India’s enterprise. Nevertheless, in contrast to his nice assembly with Modi in Delhi and Washington in 2014 and 2016 respectively, he won’t have felt welcomed this time round.

Whereas Bezos hasn’t expressed any disappointment with the federal government, some big-time buyers, comparable to Tim Draper of Draper Fisher Jurvetson, have expressed doubt about future investments as a result of Indian authorities’s controversial moves in recent times, which can see minorities persecuted inside the nation’s borders.

Studies counsel that within the final couple of years, international investments have dried up and buyers overseas have bought Indian companies’ shares value billions of {dollars}. Bezos and Amazon know the significance and alternative of the Indian market, and won’t change their technique regardless of a less-than-cordial reception. Nevertheless, it stays to be seen if different buyers shall be equally bullish about betting on the nation’s financial future.

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