Vodafone is working an augmented actuality (AR) recreation throughout London as a part of a promotional Apple giveaway, and it’s powered by blockchain know-how.
The sport, referred to as Find Unlimited, requires gamers discover and work together with “Vatoms,” distinctive, non-fungible tokens (NFTs) generated by and saved in a blockchain operated by startup BLOCKv.
Over a two-hour interval every single day this week, 36 Vatoms will seem in Central London, unfold throughout six “high-footfall” areas.
Contributors can gather the tokens by zapping them with their cellphone’s digicam, later redeeming them for particular prizes (like an iPhone 11).
Anybody can take part within the recreation, however advertising supplies verify Vodafone clients obtain clues to the whereabouts of the tokens upfront.
Remembering CryptoKitties, the ‘blockchain killer’ app
NFTs have been as soon as a actually large deal. Again in 2017, the Ethereum app CryptoKitties turned so common it crippled the entire blockchain, which uncomfortably revealed its scalability points to the world.
It additionally led to a flourishing (however short-lived) blockchain collectible market, with particular person CryptoKitties frequently bought for properly over $50,000 each.
However contemplating the blockchain that generates Vatoms is described as a “semi-decentralized community overlay” in its whitepaper, it’s probably Vodafone isn’t precisely involved with decentralization (or the related censorship resistance).
Nonetheless, it’s refreshing to see blockchain utilized for one thing apart from monitoring the provenance of fruit, greens, and chickens — no matter how watered down the tech.
Need extra Onerous Fork? Be part of us in Amsterdam on October 15-17 to debate blockchain and cryptocurrency with main specialists.
Revealed September 25, 2019 — 17:24 UTC