A brand new report alleges that ViacomCBS, the newborn conglomerate born from the merger of Viacom and CBS, plans to enter the fierce streaming wars. It’s obtained some fairly stiff competitors, and it’s going to be an uphill battle to face out now that everybody else has taken their pictures.
The report, from CNBC, says that ViacomCBS has plans to create a brand new streaming service. It feels inevitable — all the different main media conglomerates have joined the streaming wars. Warner Media is rolling out HBO Max. NBCUniversal has Peacock. The Walt Disney Firm has Disney+ and Hulu. A post-merger ViacomCBS service has been a rumor for some time: Yaron talked about it in his breakdown of the potential pricing of all streaming companies mixed.
[Learn: You may stream NBC Common’s Peacock service without cost]
Factor is, ViacomCBS was already a part of the streaming wars. The corporate has CBS All Entry and Showtime, two main companies. CBS All Entry is decidedly unsexy in contrast with one thing like Netflix, or the promotional photographs for Peacock. Nevertheless it’s nonetheless the identical factor: a service from which you’ll be able to stream a number of main reveals, motion pictures, and so forth. Based on the CNBC report, it’d construct the brand new streaming service on the again of All Entry, combining the property of each corporations post-merger.
This hypothetical “ViacomCBS AllAccess” would mix Nickelodeon, MTV, Comedy Central, and Paramount’s movie library. There can be a model with commercials, and one with out, and a premium subscription that would come with Showtime, in response to CNBC’s sources. The cited value can be “most likely much less” than $10 a month. For reference, the ad-free model of CBS All Entry at present prices $9.99.
If it’d introduced this even this time final 12 months, I’d have stated the corporate stood a superb likelihood of competing. Now, although, I’m unsure. On condition that so many different companies have accrued such libraries of content material, and have such aggressive pricing, it’s going to have to supply some alternative reveals and films to draw the eye of an already-oversaturated market.
All Entry at present has no less than one ingredient that’s been key for collaborating within the streaming wars to this point: authentic content material. Star Trek Picard debuted on the service a few weeks in the past. If the corporate can leverage what it owns to make extra reveals in acquainted franchises (type of like what Disney is doing), we would have one thing right here.