You hyped about Sony‘s upcoming PS5? Yeah? Properly, you’re about to pee your self from pleasure, BECAUSE THE NEW LOGO IS HERE!
Slam your peepers on this badboy:
Look acquainted? That’s not an excessive amount of of a shock, as a result of it’s reminiscent of the present PS4 brand.
Really, associates, we’re witnessing a panoramic evolution of design. Jony Ive is presently working the Guggenheim in celebration.
Now, to be utterly truthful to Sony right here, the corporate has stored its brand fairly related over the course of its console‘s life. The PS2 brand appeared like this:
And whereas the PS3 was launched with this Spider-Man brand:
It was rebranded in 2009 (alongside the launch of the slim console) to this:
As you may see, there’s a transparent thread working via Sony‘s design decisions, so it shouldn’t come as an enormous shock it went this fashion with the PS5 brand.
It nonetheless appears like a large cop-out although. Nearly as if the corporate has simply utterly given up…
Now, I can get why Sony didn’t need to rock the boat. Keep in mind when Slack modified its brand? Or when Twitter went via a redesign? The general public was up in arms, social media was full of folks ranting towards the perceived poor design decisions. That’s the type of publicity corporations are determined to keep away from — particularly when players aren’t famend for being open to alter.
However I’ll ask you this: When was the final time you heard anybody complain about Twitter‘s present design? Precisely.
Principally, the barely altered PS5 brand screams that Sony’s newest console is simply an iterative improve, that it’s simply one other step bringing consoles nearer to fashionable PCs, that it’s simply the identical previous souped-up shit.
For the sake of stability, with the introduction of an SSD and ray-tracing, experiences recommend that the PS5 might truly be a generational step ahead for video games consoles, however I’ve my doubts.
Clearly Sony has discovered its area of interest with the PlayStation, one which’s doing exceptionally properly. I imply, the corporate says it’s shifted 104 million PS4s, making it the second most bought console of all time. It’s clearly doing one thing proper and the general public are on board.
However… Sony had an opportunity to check out a special aesthetic, push it in one other path, or simply do one thing recent. However it hasn’t. And doubtless gained’t. The PlayStation is now a conveyer belt know-how.
I’m positive for lots of people, a extra superior PS4 is all they need from the PS5. And I can’t blame them — I’m simply not enthusiastic about it. The shortage of threat taking with one thing so simple as a brand exhibits me that Sony has given up. I hope I’m improper, however I wager I gained’t be.
Printed January 7, 2020 — 12:15 UTC