Lower than every week in the past, Fb introduced it was investing $5.7 billion into India’s largest cellular provider, Reliance Jio. We now have an concept of how the 2 giants plan to collaborate: The latter’s ecommerce arm, JioMart, is now testing a system for WhatsApp customers to order items through the messaging service.

The pilot program at present permits for folks in three cities within the state of Maharashtra — Navi Mumbai, Thane and Kalyan — to browse and order groceries for pickup from neighborhood shops, all through WhatsApp.

Right here’s the way it works: You’ll must first textual content “Hello” to +91 8850008000 on WhatsApp; JioMart will then ship you a hyperlink to enroll and place an order for staples like pulses, wheat flour, spices, espresso, and corn flakes. Once you’re accomplished, the order is assigned to an area grocery retailer (recognized in Hindi as a ‘kirana’ shops in your space. You’ll be notified when your groceries have been packaged, and you’ll choose them up and pay on the retailer your self.