India appears to have turn into a testbed for Netflix. The corporate initially examined after which rolled out its mobile-only subscription plan within the nation. And now, it looks as if Netflix has began testing long-term subscription plans with choose customers within the nation.
Netflix has confirmed to Gadgets360 that it has began testing annual, six months, and three-month subscription plans in India. The video streaming large is providing as much as 50% low cost over the entire month-to-month prices by way of these plans. You’ll be able to take a look at a screenshot of the brand new plans, tweeted by certainly one of our readers, proper right here:
The subscription costs talked about above are for the top-end Rs. 799/month subscription plan. It’ll value you Rs 2,397 for 3 months to stream UHD content material and on as much as 4 gadgets concurrently. Netflix, nevertheless, plans to low cost it by 20% to offer you an identical advantages for Rs 1,919. Equally, the 6-months and annual plans are discounted by 30% and 50% respectively. These make it doable for customers to stay round for an extended time by paying much less – solely Rs 3,359 (versus Rs 4,794 for six months) and Rs 4,799 (versus Rs 9,588 for 12 months) in whole.
Commenting on the brand new subscription plans, a Netflix spokesperson mentioned, “We imagine that our members could worth the flexibleness that comes from having the ability to pay for just a few months without delay. As all the time, it is a take a look at and we are going to solely introduce it extra broadly if individuals discover it helpful.” It’s at present unclear whether or not these long-term plans can be out there for all the subscription choices together with Cellular, Primary, Commonplace, and Premium.
Netflix is alleged to be testing the long-term subscription plans for varied new and returning customers throughout India. However, none of us on the Beebom workplace (together with beta testers) seem like a part of this pilot take a look at. The platform may tremendously profit from these long-term plans as extra customers will stick for an extended length.
The long-term subscription was a much-needed effort from Netflix to fight the rising lead of its rivals together with Hotstar and Prime Video. The corporate just lately additionally vowed to make investments Rs. 3,000 crores in 2020 to supply contemporary native content material in India. So, we are going to maintain a watch out and replace you as soon as we obtain any concrete info on the official rollout of those long-term subscription plans.