Content material may be made up of phrases, footage, code, and video. However good content material can also be made up of some sort of human connection, as nicely — it addresses a priority, faucets into an emotion, or bonds by means of some form of commonality.

Content material is created by folks and for folks (sorry, I feel that is beginning to sound very Abraham Lincoln-y), so folks ought to at all times be on the forefront when deciding what to jot down about and the way. 

However how will you truly put that into motion? Listed here are my favourite ways.

Spotlight your workers

Content material must be people-centric, however let’s not neglect that manufacturers must be too. And one technique to obtain that by means of content material is to showcase who the persons are that make the model mission come to life.

Cava is a fast-casual Mediterranean restaurant chain. Look what’s above the fold on their about page.

Credit score: Cava