That was quick: Although rumors emerged earlier this week that Google was planning to purchase Fitbit, we didn’t assume we’d hear an replace fairly this quickly. But it surely’s official now: Google has entered right into a “definitive settlement” to buy Fitbit for roughly $2.1 billion.

As we famous in our earlier publish, the partnership is smart, particularly as the 2 forces are actually in a position to be a part of collectively to tackle the more and more common Apple Watch. Fitbit is extraordinarily common within the health market, however it’s struggled to make a dent with the “sensible” portion of its smartwatches. It’s additionally going through more and more stiff competitors from rivals like Huawei and Xiaomi.

In the meantime, Google has a myriad of units below the Put on OS umbrella, however their gross sales pale compared to Apple units. Furthermore, Google doesn’t have a flagship Put on OS system, the way in which it has the Pixel for Android. Fitbit might assist the corporate obtain that and leverage its model energy to provide Google a leg up.

This leaves a serious query: What’s going to occur to Put on OS and Fitbit OS? Studying between the strains of Google‘s bulletins, it appears Fitbit OS will ultimately be merged into Google‘s platforms. Google‘s SVP of Units & Providers, Rick Osterloh, notes that:

Our {hardware} enterprise continues to be comparatively younger, however we’ve constructed a powerful basis of capabilities and merchandise, together with Pixel smartphones and Pixelbooks, Nest household of units for the house, and extra. Google additionally stays dedicated to Put on OS and our ecosystem companions, and we plan to work intently with Fitbit to mix the very best of our respective smartwatch and health tracker platforms.

That actually reads to me like Google will likely be adapting Fitbit‘s line up for Put on OS, and never the opposite manner round. How Google will be capable to keep Fitbit OS’ far superior battery life or account for Fitbit‘s non-smartwatch units can be up within the air.

In case you’re frightened about your Fitbit not working in your iPhone although, Fitbit says its units will “stay platform-agnostic throughout each Android and iOS.” In any case, Put on OS works on each Android and iOS units too, albeit with a lot tighter integration on the previous.

The deal isn’t anticipated to shut till 2020, assuming regulatory and stockholder approval, so I wouldn’t anticipate any Google-branded Fitbit units simply but. Nonetheless, it’s a serious shift within the wearables panorama; we’re trying ahead to seeing the way it performs out.

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Printed November 1, 2019 — 14:29 UTC



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