Giphy, of all websites, right this moment revealed it’s stepping into gaming. Particularly, it’s releasing Giphy Arcade, a platform for making, internet hosting, and taking part in “microgames” constructed out of gifs.

Should you’re questioning how within the heck Giphy and video games go collectively, don’t fear — it took me without warning too. However Giphy is a type of firms that appears to be attempting to increase past its authentic mandate, and on this case it’s leveraging its huge library of gifs as property for bite-sized video games.

Nick Santaniello, Giphy’s senior product engineer, stated in an announcement:

When exploring what video games might appear like for GIPHY, we knew the expertise needed to be fast, shareable, and accessible for everybody, together with individuals who don’t essentially have a historical past with gaming. With GIPHY Arcade, we’ve created an expertise that gives not solely prompt enjoyable for the participant, but additionally a brand new approach so as to add customized expression and leisure to conversations as they’re occurring.

Giphy Arcade video games are designed to be made, performed, and shared in a matter of seconds. They’re not complicated — many of the ones already created appear like Flappy Chicken meets a YTMND fired out of Nyan Cat’s bottom. You will discover all of them by visiting the Giphy Arcade touchdown web page here. The whole lot is free and easy to entry.

Customers can even “remix” video games, that means put a brand new spin on the gameplay by altering up the in-game property. Don’t wanna bust bricks? You’ll be able to change up the sport through the use of its template and choosing particular issues to interchange the bricks, sliding paddle, and bouncy factor. So if, for instance, you wished to alter a brick buster right into a recreation through which Ken from Road Fighter bounces a disco ball off of pizza slices in entrance of Wendy’s posterboard…

Yeah, these items is trippy as heck.

Whereas anybody could make these microgames, I can see this being one thing companies benefit from — Wendy’s has already partnered with Giphy on this experiment, due to course it has. I can undoubtedly see a social media-savvy enterprise placing collectively just a few video games for its web site or one thing like this.

I’m undecided how a lot pleasure the typical person goes to get out of it — that is one thing I might see myself getting bored with fairly shortly, each as a participant and a remixer. One factor that might doubtlessly save this? Memes… tons and many memes.

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