As a part of its plans to presumably woo again younger customers leaving its platform in droves, Fb has launched a meme-making app referred to as Whale that the corporate says allows people to make use of their very own photos to create and share memes on social media. Obtainable solely in choose markets on iOS, the free app additionally has a inventory photograph library alongside annotation instruments, filters, results and extra to assist in the meme-creation course of.

In accordance with the app’s listing page on the Canadian App Retailer, customers may even be capable of add emojis, create their very own picture stickers with the crop-and-cut instruments, apply filters and use in style results like laser eyes, vortex, bulge and extra. The photographs can then be saved on to the cellphone’s digicam roll or shared to social media and message threads proper from the app. General, the corporate believes it can supply a enjoyable and intuitive approach for customers to create and share memes on the go.

Believed to have been first reported by The Information, the app has been developed by Fb’s New Product Experimentation (NPE) staff, which was setup earlier this yr to work on experimental initiatives for the social media large. The staff has already developed two different apps referred to as Bump and Aux, neither of which have gained as a lot traction as the corporate would have needed.

Both approach, now that Whale is accessible for obtain (albeit in choose markets), you possibly can test it out on the hyperlink above. If it catches your fancy, give it a go and tell us your ideas about it.

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