Persevering with its lead over rivals like Samsung and Fitbit, Apple Watch maintained first place as its share within the world smartwatch market reached 48 per cent within the third quarter of this 12 months from 45 per cent in the identical quarter final 12 months, in line with a report by market analysis agency Technique Analytics.

World smartwatch shipments grew a formidable 42 per cent yearly to succeed in 14 million models within the third quarter of 2019, stated the report. “Apple shipped 6.eight million smartwatches worldwide in Q3 2019, rising an above-average 51 per cent from 4.5 million in Q3 2018”, Neil Mawston, Government Director at Technique Analytics, stated in an announcement. “Apple Watch continues to fend off robust competitors from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and stays the clear trade chief”, Mawston added.

Samsung held second place within the smartwatch market as its share jumped from 11 per cent to 13 per cent in the course of the previous 12 months. The market share for Fitbit, which clung on to 3rd place, fell to 11 per cent this quarter, down from 15 per cent a 12 months in the past.

“Samsung shipped 1.9 million smartwatches worldwide in Q3 2019, nearly doubling from 1.1 million a 12 months in the past. Samsung’s world smartwatch market share has jumped from 11 p.c to 13 p.c in the course of the previous 12 months”, stated Steven Waltzer, Senior Analyst at Technique Analytics. Samsung’s new fashions, corresponding to Galaxy Watch Energetic 2, ought to allow the South Korean tech large to enhance its world smartwatch presence in This autumn, Waltzer stated.

Fitbit, which earlier this month entered into an settlement to be acquired by Google, shipped 1.6 million smartwatches worldwide in Q3 2019. “Fitbit continues to underperform the smartwatch trade common. Fitbit has struggled to compete with Apple Watch on the larger finish of the smartwatch market, whereas its newest Versa Lite mannequin has struggled to excite shoppers on the decrease finish”, Mawston stated.

“Fitbit’s current takeover by Google will probably be a aid to the corporate, as Fitbit is beneath rising aggressive stress from Apple, Samsung, Garmin, Huawei, Xiaomi and others. The massive query now on everybody’s lips is what Google plans to do with Fitbit, and whether or not Google will increase or contract Fitbit’s well-known {hardware}, working system, and healthcare, sport and health providers”, Mawston added.

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